Suggested Links - Public Speaking 29 September 2022

The quest for a killer KPI (Agoda)

Streamlining Agoda checkout (product and design are aligned in serving IBPDs as the key metric)

Universal Holdout Groups at Disney Streaming (how to test long term impact and lagging indicators)

A/B testing classes of ceramic / pottery (“What you need to know about the next piece, is contained in the last piece”)

AirBnB: let people be pirates, ship stuff and try new things (from star to heart: 30% increase)

Amazon: Customers who bought this item also bought (Shopping cart recommendations)

HBR: building a culture of experimentation (At Booking.com, only about 10% of exp generate positive results)

Google designer quit over (41 shades) of Blue (Google experiment on the right shade of blue)